Our story, the bulb
We'd normally weigh our leather products, particularly shoes before we dispatch them to customers. We had a recurring weight averaging about 0.5kg per time. We thought, this was equivalent to the volume of plastic waste an average American consumes per day. Fela, who had earlier been an environmental scientist realised the global climatic issues caused by plastic pollution and thus thought if we could convert this same volume of plastic wastes to shoes. We thought about how we could further craft this product more uniquely, thus the modular invention. Tada!
We imagined if we could convert all these plastic wastes to footwear (whoops!), making money and reducing the global carbon footprint simultaneously. We thought of crafting this niche of creating modular, recycled and low-cost plastic shoes that'd benefit people and planet.